Pipeline & leads

See every deal. Lose no lead.

Build pipelines with your own stages and fields, see every touchpoint on the lead and never lose a lead when you hit your limits.

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Sales funnel

Example data

Visual pipelines

Create as many funnels as your plan includes – for products, regions or teams – each with its own stages, won/lost outcomes and custom fields.

Drag leads between stages on a visual board
Custom fields per funnel
Archive and restore funnels
Ask Lora: “Move Anna to Proposal”

Everything about a lead in one place

Lead details bring together e-mails, SMS, tasks, meetings, quotes, the call log, comments and files – plus a unified timeline.

E-mail and SMS from the lead page
Meetings, calls and quotes on the lead
Comments and files for the team
Trash with restore for accidental deletes

Lead Inbox and Import Leads

When you reach your active-lead limit, new leads wait in the Lead Inbox instead of getting lost. Switching from another CRM? Import Leads brings in CSV, XLSX or JSON in minutes.

Activate, archive or reject waiting leads
Automatic column mapping and duplicate handling
Preview first; roll back the leads an import created
No direct connectors to other CRMs – file import or the API

Lead Intelligence

Research public business information about a lead's company and get sales talking points with sources. Included in every plan, more runs as add-on.

Company profile, web presence and technologies
Registry data and hiring or news signals where public
Talking points and risk indicators

Lead scoring and deal risk

Every open lead gets a score from 0 to 100 – its win chance, learned from your own won and lost deals – with the reasons behind it.

Hot, warm and cold bands you can adjust
Deals going cold are flagged with one recommended next step
Ask Lora: “Why is Acme a hot lead?”

Launching soon

Get first in line for Lora

Early sign-ups get access first. We send one e-mail when doors open – then Lora takes over your busywork from day one.