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NextCRM

Campaigns & sequences

Reach a whole funnel – and follow up on time

Personalised campaigns across e-mail, SMS and WhatsApp, plus follow-up sequences that stop on their own when the lead replies.

A campaign to the 128 leads of a webinar funnel is set up: the channel switches between e-mail, SMS and WhatsApp, the message uses name placeholders and the send is scheduled. While it is sent, delivery counters and a chart rise and two opted-out leads are skipped automatically.

Campaigns

Example data

Campaigns across three channels

Send to the active leads of a funnel with name and sales-rep placeholders. E-mail campaigns are plain text.

  • Schedule, pause, duplicate and archive
  • Delivery logs; nobody is messaged twice in one run
  • Campaign language with footers in 11 languages

Consent built in

Every e-mail carries a one-click unsubscribe link; SMS and WhatsApp recipients can reply STOP. Opted-out contacts are skipped automatically.

  • List-Unsubscribe headers for e-mail
  • STOP and START keywords
  • Consent checkbox on web forms

Follow-up sequences

Several steps per lead – e-mails, SMS, WhatsApp messages and tasks with waits and conditions in between. A sequence stops on its own when the lead replies, the deal is won or lost, or the lead unsubscribes.

  • Send windows in the lead's time zone and daily limits
  • Preview every step and send a test to yourself
  • Add leads by hand, in bulk, by automation or by asking Lora
  • Start from a template; cadence advice from Lora's playbooks

Launching soon

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